Lauren independently created, produced, and launched “Crowned in the Chaos: A Girl’s Guide to Surviving College & Finding Yourself,” a self-help guide for young women navigating the academic, emotional, and social challenges of college life.

The project was entirely self-managed, from concept development and creative design to distribution. The book was later picked up by Barnes & Noble without any pitching, demonstrating strong organic traction and audience appeal.

Role: Full Creative & Production Lead
Lauren oversaw and executed every stage of development, including:

1. Content Development

• Wrote and structured a full-length self-help/nonfiction manuscript

• Conducted topic research and integrated storytelling, actionable advice, and mental health guidance

• Edited and refined the book through multiple draft cycles

2. Creative Direction & Design

• Designed the book cover, typography, and interior layout

• Created a cohesive visual identity aligned with the theme of empowerment and resilience

• Managed formatting for print + digital distribution

3. Publishing & Copyright

• Registered the copyright and secured all intellectual property protections

• Managed the publishing process (ISBN, metadata, retail categorization)

• Prepared final files for print-on-demand

4. Distribution & Media Strategy

• Distributed across major retail platforms

• Developed promotional materials and messaging for launch

• Oversaw social media visibility and brand storytelling

• Achieved organic retail pickup by Barnes & Noble, increasing reach and credibility

Results

• Full creative project executed independently (writing → design → publishing → distribution)

• Successfully launched a nonfiction book in the self-help category

• Retail expansion without outreach or pitching, demonstrating strong market alignment

• Built a personal author brand around wellness, identity, and personal growth

Why This Project Matters?

This book showcases Lauren’s ability to:

• Manage a full-scale creative project from concept to completion

• Develop and design media assets

• Execute distribution strategy across multiple platforms

• Tell a story with clarity, consistency, and emotional resonance

• Build a product that gains organic traction